Product design from the scratch, including user research and design system creation.
Product design from the scratch, including user research and design system creation.
Product design from the scratch, including user research and design system creation.
Product design from the scratch, including user research and design system creation.
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I designed Paysenger, a platform for creators to exclusively showcase their work and connect meaningfully with their audience. Working collaboratively with the team, I built this product from scratch.
I designed Paysenger, a platform for creators to exclusively showcase their work and connect meaningfully with their audience. Working collaboratively with the team, I built this product from scratch.
I designed Paysenger, a platform for creators to exclusively showcase their work and connect meaningfully with their audience. Working collaboratively with the team, I built this product from scratch.
Project
Paysenger®
Year
(2022)
Services
End-to-end App Design, Prototyping, UX Research, Design System
End-to-end App Design, Prototyping, UX Research, Design System
Summary
What's been done in the project?
What's been done in the project?
What's been done in the project?
✦ Completed end-to-end product design, from ideation to final mockups.
✦ Built a comprehensive design system.
✦ Prepared the MVP for user testing.
✦ Conducted user interviews and surveys, identifying the target audience.
✦ Crafted detailed user personas based on research insights.
✦ Developed CJMs to visualize user interactions with the product.
✦ Designed user flows to enhance navigation.
✦ Prototyped concepts and presented them to stakeholders.
✦ Completed end-to-end product design, from ideation to final mockups.
✦ Built a comprehensive design system.
✦ Prepared the MVP for user testing.
✦ Conducted user interviews and surveys, identifying the target audience.
✦ Crafted detailed user personas based on research insights.
✦ Developed CJMs to visualize user interactions with the product.
✦ Designed user flows to enhance navigation.
✦ Prototyped concepts and presented them to stakeholders.
✦ Completed end-to-end product design, from ideation to final mockups.
✦ Built a comprehensive design system.
✦ Prepared the MVP for user testing.
✦ Conducted user interviews and surveys, identifying the target audience.
✦ Crafted detailed user personas based on research insights.
✦ Developed CJMs to visualize user interactions with the product.
✦ Designed user flows to enhance navigation.
✦ Prototyped concepts and presented them to stakeholders.
Overview
From hypothesis to unified creator platform
From hypothesis to unified creator platform
From hypothesis to unified creator platform
Paysenger stands apart as a curated space tailored for creators. It provides an exclusive platform for showcasing distinctive work and forging deeper connections with a passionate community.
The challenge was clear: design a multifaceted product that seamlessly integrates a messenger, marketplace, and the facility for paid content requests, among other features. The pivotal challenge lay in crafting an interface that was intuitively comprehensible to both creators and their audiences, ensuring smooth interactions and transactions.
Paysenger stands apart as a curated space tailored for creators. It provides an exclusive platform for showcasing distinctive work and forging deeper connections with a passionate community.
The challenge was clear: design a multifaceted product that seamlessly integrates a messenger, marketplace, and the facility for paid content requests, among other features. The pivotal challenge lay in crafting an interface that was intuitively comprehensible to both creators and their audiences, ensuring smooth interactions and transactions.
Paysenger stands apart as a curated space tailored for creators. It provides an exclusive platform for showcasing distinctive work and forging deeper connections with a passionate community.
The challenge was clear: design a multifaceted product that seamlessly integrates a messenger, marketplace, and the facility for paid content requests, among other features. The pivotal challenge lay in crafting an interface that was intuitively comprehensible to both creators and their audiences, ensuring smooth interactions and transactions.
Approach
Getting to know the target audience and early visualization
Getting to know the target audience and early visualization
Getting to know the target audience and early visualization
Within the team, our methodology was anchored in meticulous user research. By conducting structured interviews and surveys, we extracted critical user insights. These findings informed the development of user personas and customer journey maps.
We crafted the information architecture, setting the foundation for intuitive navigation. Subsequently, we designed detailed user flows, guiding users seamlessly through each interaction, ensuring optimal user experience at every touchpoint.
Within the team, our methodology was anchored in meticulous user research. By conducting structured interviews and surveys, we extracted critical user insights. These findings informed the development of user personas and customer journey maps.
We crafted the information architecture, setting the foundation for intuitive navigation. Subsequently, we designed detailed user flows, guiding users seamlessly through each interaction, ensuring optimal user experience at every touchpoint.
Within the team, our methodology was anchored in meticulous user research. By conducting structured interviews and surveys, we extracted critical user insights. These findings informed the development of user personas and customer journey maps.
We crafted the information architecture, setting the foundation for intuitive navigation. Subsequently, we designed detailed user flows, guiding users seamlessly through each interaction, ensuring optimal user experience at every touchpoint.
Despite the tight deadline, we successfully built a design system and launched an MVP ready for user testing.
Despite the tight deadline, we successfully built a design system and launched an MVP ready for user testing.
Despite the tight deadline, we successfully built a design system and launched an MVP ready for user testing.
Despite the tight deadline, we successfully built a design system and launched an MVP ready for user testing.
Overview
Post-MVP stage
As we navigated the post-MVP stage, we encountered an essential aspect of product development: adaptability. User feedback revealed specific interaction pain points within our interface, emphasizing a deviation from the initial hypotheses that informed our MVP.
Overview
Post-MVP stage
Post-MVP stage
As we navigated the post-MVP stage, we encountered an essential aspect of product development: adaptability. User feedback revealed specific interaction pain points within our interface, emphasizing a deviation from the initial hypotheses that informed our MVP.
As we navigated the post-MVP stage, we encountered an essential aspect of product development: adaptability. User feedback revealed specific interaction pain points within our interface, emphasizing a deviation from the initial hypotheses that informed our MVP.
Approach
Refined approach and iterations
Refined approach and iterations
Refined approach and iterations
Understanding the true value of genuine user feedback, we revisited our user interview strategy. Our primary aim was to pinpoint the areas where users faced difficulties and spot any gaps between what they expected and their actual experience with our product.
With our adaptable design system, we could quickly adjust our screens. We didn't just make fast fixes; we thought out each change to make sure the product worked better for our users. We kept testing new ideas and approaches to get it right.
Once we finalized the existing functionality of the application, it paved the way for the next phase. We embarked on introducing new features, further enhancing the product's value proposition.
Understanding the true value of genuine user feedback, we revisited our user interview strategy. Our primary aim was to pinpoint the areas where users faced difficulties and spot any gaps between what they expected and their actual experience with our product.
With our adaptable design system, we could quickly adjust our screens. We didn't just make fast fixes; we thought out each change to make sure the product worked better for our users. We kept testing new ideas and approaches to get it right.
Once we finalized the existing functionality of the application, it paved the way for the next phase. We embarked on introducing new features, further enhancing the product's value proposition.
Understanding the true value of genuine user feedback, we revisited our user interview strategy. Our primary aim was to pinpoint the areas where users faced difficulties and spot any gaps between what they expected and their actual experience with our product.
With our adaptable design system, we could quickly adjust our screens. We didn't just make fast fixes; we thought out each change to make sure the product worked better for our users. We kept testing new ideas and approaches to get it right.
Once we finalized the existing functionality of the application, it paved the way for the next phase. We embarked on introducing new features, further enhancing the product's value proposition.
Errors were fixed and new features were added. We got 240k+ downloads in app stores.
Errors were fixed and new features were added. We got 240k+ downloads in app stores.
Errors were fixed and new features were added. We got 240k+ downloads in app stores.
Errors were fixed and new features were added. We got 240k+ downloads in app stores.
